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Consumers Feeling Pessimistic—but Spending Still Strong (2025)

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Realistic photo of shoppers carrying bags in a busy mall while economic news headlines about recession appear in the background.

Introduction

The global economy in 2025 is facing a curious paradox. Surveys reveal that consumers feel pessimistic about the economy, citing inflation, high borrowing costs, and political uncertainty. Yet at the same time, data shows that spending remains remarkably strong, especially in the U.S. and other advanced economies.

According to real-time data from Bank of America, which tracks 70 million U.S. accounts, household spending on credit and debit cards is higher than pre-pandemic levels. Even though many families say they feel worse off, they continue to dine out, travel, and shop for goods and services at rates that surprise economists.

This contradiction raises key questions: Why are people spending when they feel pessimistic? Can this level of spending continue? And what does it mean for economic stability in 2025?


Why Consumers Feel Pessimistic

1. Lingering Inflation Concerns

Although inflation has cooled from its double-digit highs of 2022, prices remain well above pre-2020 levels. Groceries, rent, and energy costs have not returned to “normal,” leaving families feeling squeezed even as inflation rates technically fall.

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2. High Interest Rates

With central banks holding rates at multi-decade highs, borrowing is expensive. Mortgage rates above 7% in the U.S. and U.K. make home ownership difficult, while credit card APRs above 20% drain household budgets.

3. Political and Global Uncertainty

From U.S. election politics (“Trump 2.0”) to ongoing conflicts and tariff disputes, consumers are bombarded with negative headlines. This atmosphere fuels economic pessimism, even if their personal financial situation hasn’t deteriorated.


Why Spending Remains Strong

1. Labor Market Resilience

Unemployment across the U.S. and U.K. remains historically low. Wages, while not always matching inflation, have increased enough to sustain household spending. Many consumers feel pessimistic about the future but are still secure in their jobs today.

2. “Revenge Spending” After Pandemic Restrictions

Even several years after COVID-19, there’s still pent-up demand for experiences. Families continue to prioritize travel, dining out, and leisure activities as part of a post-pandemic lifestyle shift.

3. Savings Cushion Erosion, but Not Empty

Pandemic-era savings have been eroded, but not entirely. Many middle- and higher-income households still have cash reserves to maintain consumption, even while lower-income families are struggling.

4. Credit Reliance

The rise in credit card balances (now over $1 trillion in the U.S.) shows that households are financing spending with debt. This allows spending to remain strong, though at the cost of rising delinquency risks.


The Psychology of Spending vs. Pessimism

Economists describe this paradox as a confidence gap. Consumers say they are pessimistic because of headlines, but their actual behavior tells a different story.

  • Survey Data: In polls, more than half of U.S. and U.K. households claim the economy is “bad” or “getting worse.”
  • Spending Data: Bank transaction records, however, show spending growth of 2–3% year-over-year, particularly in services.

This suggests that consumer pessimism is more emotional than practical. People are nervous about the future but continue to live in the present.


Global Snapshot: Spending Patterns in 2025

United States

  • Spending on services (restaurants, travel, entertainment) remains robust.
  • Credit card repayments are still strong, suggesting households are managing debt — for now.
  • However, lower-income households are showing early stress, cutting back on essentials.

United Kingdom

  • Retail sales are steady despite ongoing cost-of-living pressures.
  • Households remain deeply worried about potential tax hikes in the November 2025 budget.
  • Consumer sentiment surveys are negative, but actual spending has not collapsed.

Australia

  • Household spending rose 0.9% in Q2 2025, the strongest growth in three years.
  • Strong demand is complicating the Reserve Bank’s ability to cut interest rates.

Canada

  • Consumers continue to spend, particularly in housing and services, though rising mortgage payments are beginning to bite.

Risks Behind Strong Spending

While spending resilience is positive for economic growth, it carries risks:

  1. Debt Build-Up
    Consumers using credit cards and personal loans to finance purchases face rising delinquency rates. The credit card crunch is already evident in the U.S. with balances above $1 trillion.
  2. Delayed Recession, Not Avoided
    Strong spending may delay recession, but if households eventually cut back suddenly, the downturn could be sharper.
  3. Central Bank Dilemma
    Persistent consumer demand complicates central banks’ efforts to cut rates. If spending remains strong, rate cuts may be postponed, keeping borrowing costs high.

Comparisons With Past Economic Cycles

  • 2008 Financial Crisis: Pessimism and spending both collapsed, leading to a deep recession.
  • 2010s Recovery: Pessimism lingered, but spending recovered gradually as jobs returned.
  • 2022–2023 Inflation Surge: Spending stayed strong despite rising prices, similar to today’s paradox.

The difference in 2025 is that employment remains very strong, cushioning households against their own pessimism.


What This Means for Businesses

  • Retailers: Should prepare for uneven demand — higher-income consumers keep spending, lower-income cut back.
  • Travel & Leisure: Still benefiting from post-pandemic priorities, but could see demand soften if credit stress rises.
  • Financial Services: Must prepare for rising delinquencies even as transaction volumes stay high.

Actionable Advice for Households

  1. Track Debt Reliance – If spending is financed by credit, create a repayment plan.
  2. Prioritize Essentials – Avoid lifestyle inflation even when income rises.
  3. Build Savings – Strong spending now should not prevent creating buffers for 2026.
  4. Be Realistic – Acknowledge the confidence gap and plan for both good and bad outcomes.

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Conclusion

The paradox of consumer spending trends 2025 is striking: households insist they are pessimistic, yet their wallets tell another story. Strong labor markets, leftover savings, and even credit use have kept spending high.

But this resilience has limits. As credit card balances grow and tax hikes loom in the U.K., households may soon face a reckoning. For now, the gap between what consumers say and what they do is keeping economies afloat — but the question is, for how long?

Also, check out more blogs on Insrivo.

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